Williams Racing Announces Multi-year Partnership With Bang & Olufsen

Williams Racing today announces a multi-year agreement with renowned luxury audio company Bang & Olufsen as an official team partner, following the deal with Duracell in February.

In addition to the Bang & Olufsen logo adorning the FW44, Williams and Bang & Olufsen will work together to create impactful, immersive and multi-sensory customer and fan experiences. This will happen globally across Bang & Olufsen branded stores, at Williams Racing facilities trackside at various Grands Prix, and at the Williams headquarters in Grove, Oxfordshire.

nichloas latifi in bang olufsen

Williams Racing CEO and Team Principal Jost Capito said: “I’m delighted to welcome such a globally iconic brand to the Williams Racing stable of partners. For nearly 100 years, Bang & Olufsen has been at the forefront of design and innovation and created some of the most memorable and iconic products in the world. And we have that same desire for perfection. The combination of Bang & Olufsen and Williams Racing is perfectly aligned with our ‘Williams Beyond Racing’ brand strategy and is further proof of Williams’ continued growth over the past 12 months, both on and off-track.”

Kristian Teär, CEO of Bang & Olufsen, is excited about the partnership and believes it will help the company attract the attention of more global consumers. “I’m proud of this new partnership. We share Williams’ passion for excellence, performance, and the desire to create only the best, and together we can provide some extraordinary experiences to fans and customers. It is a key strategic priority for us to increase our brand awareness, and with this partnership we will be able to reach even more global consumers from this weekend, and in the years to come. We cannot wait to show the world what we can do together – and Bahrain will undoubtedly be the beginning of something amazing.”

Since 1925, the Danish luxury brand Bang & Olufsen has created some the world’s most iconic audio and home entertainment products based on the unique combination of powerful sound, timeless design and unrivalled craftsmanship.

williams racing driver Alex Albon in bang olufsen

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.